Johnnie Walker Black Label Dubai Limited Edition AI Design Blended Scotch Whisky (1 Litre) 12 Year Old

This particular bottle features the Burj Khalifa and The Address Downtown hotel on the front of the label.

Created for Dubai Duty Free, pairing the familiar Black Label blend with a one-of-a-kind AI-generated bottle design inspired by the city. Released as part of the “1 of 1” campaign, the concept was built around 50,000 individually designed bottles, making the presentation the real focus of the release rather than any change to the whisky itself.

The whisky remains Johnnie Walker Black Label’s classic smoky, rounded and approachable blend, while the Dubai-specific artwork gives it a stronger sense of place and makes it a more distinctive gift or collector’s bottle.

Designs were released across two themes “City of Lights” and “City of Sun” reflecting Dubai by night and by day, which adds a little more character than a standard travel retail edition. Based on the article’s details about the campaign, exclusivity, Dubai Duty Free launch, and the two themed design waves.