About Proper No. Twelve
Proper No. Twelve is an Irish whiskey co-founded by MMA fighter Conor McGregor and launched in 2018. The name refers to Dublin 12, the area of Dublin closely associated with McGregor’s early life and the brand’s original story. Created as a smooth, approachable Irish whiskey, it brings together golden grain and single malt whiskey for easy drinking and broad appeal.
Triple distilled and matured in ex-bourbon barrels, Proper No. Twelve offers notes of vanilla, honey, toasted wood, soft grain and gentle spice. Its rounded profile makes it well suited to serving neat, over ice, with ginger ale or in simple whiskey cocktails, offering an accessible introduction to modern Irish whiskey.