Jim Beam has long been built around a classic Kentucky bourbon style and a strong family story, with the house describing itself as the world’s #1 bourbon. Its wider history also includes some important milestones beyond the core white label, including Jim Beam Rye in 1938, Booker’s in 1987 as the first small-batch bourbon from Jim Beam, and the Small Batch Collection in 1992, which helped drive bourbon’s premium revival. That combination of long Beam family history, post-Prohibition rebuilding and a range that stretches from everyday bourbon to influential small-batch releases has made Jim Beam one of the defining names in American whiskey.
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