About J.J Whitley
J.J. Whitley, now often presented simply as JJ, is a spirits name built around flavoured vodka, artisanal vodka and gin. The brand draws on the wider Whitley family distilling heritage, with the current JJ Family Distillers identity referencing eight generations of distilling experience and vodka filtered, balanced and softened using techniques linked to the family since 1762.
The JJ range includes classic vodka, flavoured vodkas, London Dry Gin and Pink Gin, with products aimed at easy mixing, cocktails and simple long serves. Former owner Halewood Artisanal Spirits sold the JJ brand to United Beverages Group in 2026.