About Us

A shop counter with seats and a display of whisky bottles in the background.

Celebrating 35 years in business

The Hard To Find group is an independent family owned and run business.

Based in Birmingham's historic Jewellery Quarter, we specialise in rare, collectable and new releases of Single Malt Scotch Whisky along with an ever-growing range of Bourbon, Champagne, Gin, Vodka and Gifts.

Our Whisky store in the Jewellery Quarter is regarded as one of the most prestigious Whisky stores in the UK. It is from here that we showcase one of the finest collections of rare and collectable whiskies from iconic distilleries around the world.

Our online store is home to one of the most extensive collections of Whisky that you will ever encounter. We have new releases, old favourites, award-winning collectables, antique rarities, and unusual curiosities that are rarely encountered elsewhere. Whether you are searching for the ultimate gift, the next bottle for your collection, or a treat for yourself, we can help you to unearth the perfect bottle.

We have extensive experience in shipping parcels internationally and have many satisfied customers from all over the globe. For more information, or to see our free international shipping offers, check our Delivery Information page.

A tasting table with seats and a display of lit cabinets with whisky bottles in the background.
Two shelves full of whisky bottles on each side of the image and a display of lit cabinets with whisky bottles in the background.
View of our shop from the outside. The shop sign is visible above the door. The shop window displays whisky bottles.
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