Volcan De Mi Tierra
Volcán De Mi Tierra was launched in 2017 through a partnership between LVMH and the Gallardo family in Jalisco. The name comes from the Tequila Volcano in Jalisco’s lowlands, whose eruption helped shape the volcanic soils of the region. The Gallardo family’s La Gavilana hacienda, which dates back to the 17th century, now serves as the brand home.
Volcán De Mi Tierra was launched in 2017 through a partnership between LVMH and the Gallardo family in Jalisco. The name comes from the Tequila Volcano in Jalisco’s lowlands, whose eruption helped shape the volcanic soils of the region. The Gallardo family’s La Gavilana hacienda, which dates back to the 17th century, now serves as the brand home.