The company has also attracted high-profile backing from celebrity investors including Oscar-winning actor Russell Crowe, singer-songwriters Ed Sheeran and Ronan Keating, and comedian Jimmy Carr. Their involvement has helped introduce The Muff Liquor Company to a wider international audience as the brand expands beyond Ireland.
Its potato gin and vodka are distilled six times for a smooth texture, while the Irish whiskey combines five malt and grain whiskey components, including bourbon, sherry and virgin oak-matured spirit alongside double-distilled malt and triple-distilled peated malt.