About Never Say Die
Never Say Die is a Kentucky straight bourbon with a transatlantic maturation story. Distilled and initially matured in Kentucky, the bourbon is shipped across the Atlantic in barrel before further maturation and bottling in England, with White Peak Distillery in Derbyshire playing an important role in the UK finishing stage.
The name comes from the American-bred racehorse Never Say Die, born at Hamburg Place in Kentucky and later winner of the 1954 Epsom Derby. The core bourbon uses a high-rye mash bill of 75% corn, 21% rye and 4% malted barley, giving it a balance of classic bourbon sweetness, rye spice, vanilla, oak and toasted grain.