NEFT is instantly recognisable for its barrel-shaped metal packaging, inspired by Kuzmina’s family connections to the petroleum industry and the resilience of Siberian oil workers. Made from lightweight, recyclable tin and aluminium, the shatter-resistant barrel can keep the vodka cold for up to six hours.
NEFT has also developed a strong presence in Formula 1, becoming an official team partner of Scuderia AlphaTauri in 2023 before continuing its multi-year partnership with Visa Cash App Racing Bulls.
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