For much of the 20th century, Croft was linked to Gilbey’s, which bought into the business in 1892 and took full control in 1911. The house returned to family ownership in 2001 when Adrian Bridge secured its purchase from Diageo and brought it into what is now The Fladgate Partnership. Alongside its long-standing reputation for Vintage Port, Croft has also been one of the more innovative names in the category, including the launch of Croft Pink, described by the house as the first rosé Port.