About Chase
Chase was founded in 2008 by William Chase, the Herefordshire farmer and entrepreneur best known for creating Tyrrells crisps. After building Tyrrells around potatoes grown on his farm, Chase moved into spirits with the idea of making vodka from the same crop, establishing Chase Distillery at Rosemaund Farm in Herefordshire.
The brand became known for its field-to-bottle approach, particularly Chase Potato Vodka and Chase GB Gin. Its early success helped place English vodka and gin in a more premium, craft-led setting, with Chase Vodka winning Best Vodka at the San Francisco World Spirits Competition in 2010.
Diageo agreed to acquire Chase Distillery in 2020 and completed the acquisition in 2021. In 2025, the Herefordshire distillery site was closed and Chase production was transferred to Diageo’s Cameronbridge Distillery in Fife, Scotland.