The brand’s distinctive production feature is its “Black Noise” sonic-enhancement process, developed with Meyer Sound, where finishing barrels are exposed to low-frequency Metallica playlists to increase interaction between the whiskey and the wood. After Pickerell’s death in 2018, Rob Dietrich became Master Distiller and Blender, continuing the original style while developing limited releases and collaborations.
The range includes Blackened American Whiskey, Cask Strength, Rye the Lightning and the Masters of Whiskey series, which has included collaborations with producers such as Willett. The core style is rich and modern, with sweet oak, caramel, spice, dark fruit and brandy cask influence sitting behind the Metallica-led identity.