Amarula
Amarula was launched as a South African cream liqueur in 1989, following earlier work with marula fruit spirit in the 1980s. It is made from the fruit of the wild marula tree, which grows across sub-Saharan Africa and is closely associated with elephants, a connection reflected in the brand’s long-running elephant imagery and conservation work.
Amarula was launched as a South African cream liqueur in 1989, following earlier work with marula fruit spirit in the 1980s. It is made from the fruit of the wild marula tree, which grows across sub-Saharan Africa and is closely associated with elephants, a connection reflected in the brand’s long-running elephant imagery and conservation work.
