The range includes Blanco, Reposado and Añejo, alongside the premium Eight Reserve expression. Sustainability has been a prominent part of the brand’s positioning, including B Corp certification in 2023, biomass and solar power at the distillery, and a programme that turns agave by-products into adobe bricks for local communities in Jalisco. In 2026, Sazerac took a minority investment in 818 Tequila to support wider growth and distribution.